About Us
Where It Began
THOUSANDS
IN WHITE
ON RED STEPS
42nd Street, New York City — a dream that started a brand
The Dream
Nine years after that first hat sold at a concert table in the Bronx, God gave me a dream.
I was standing on the 42nd Street steps — those iconic red steps in the heart of New York City. I looked up. Then I turned around. And when I did, I saw thousands of people standing behind me, dressed in white. They were looking up too. We were together. We were one.
Every one of us had a symbol on our chest. I just couldn't make it out.
When I woke up, the symbol was almost there — right at the edge of memory — and then it was gone. But what stayed was something deeper than any image: we looked like an army. We were united.
42ND
The Red Steps New York City's most iconic gathering place — red by design, long before the dream
WHITE
Thousands clothed together Not a crowd. An army. United under one symbol, one covering
The Response
I WOKE UP WITH
PEACE.
AND URGENCY.
Peace, because what I felt in that dream was real — a sense of purpose bigger than a brand. Urgency, because I needed to find that symbol. I needed to make it.
The symbol I almost remembered — the one already on the chest of thousands — turned out to be the same mark that started everything. The blood. The red stripe. The covering over God's people, rooted in Exodus 12:23.
That urgency became the first hoodie. Fifty sold in a week and a half. The second release was gone in two weeks. The Lord wasn't just confirming a product — He was confirming a mission: to cover His people, start conversations, and make His name known across the world.
Red Stripe Apparel — named for the mark that protected God's people. Built for those bold enough to wear it.